Following a programme of market research and consultation with patients, supporters and medical staff, we’ve launched a new logo for Paul Strickland Scanner Centre. The logo symbolises both a scanner gantry (opening), as well as the huge diversity of our supporters, who come together to make Paul Strickland’s vision a reality.

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Pierre du Bois
31 July, 2019

Following a programme of market research and consultation with patients, supporters and medical staff, we’ve launched a new logo for Paul Strickland Scanner Centre.

The logo symbolises both a scanner gantry (opening), as well as the huge diversity of our supporters, who come together to make Paul Strickland’s vision a reality.

At the same time, the pixelated nature of the circle signifies a scan image on a screen. We’ve also added lime green, to make it more upbeat.

Pierre du Bois, Communications Strategic Lead for Paul Strickland Scanner Centre, led the rebrand.

He said: “Changing the logo isn’t something we’ve taken lightly, however focus groups with patients, supporters as well as the public found that it was seen as outdated and out of tune with our vision to be at the forefront of advancing cancer imaging. At first, we wanted to keep the owl in the logo, but during an engagement event at a local supermarket we realised people didn't think it had anything to do with health and some people even thought we were a wildlife charity.”

By doing our own market research, planning very carefully and using the right designer, we were able to do the revamp at a fraction of the usual cost.”

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